#Sonic boom big red button series#
#Sonic boom big red button tv#

Both the game and the TV series, which is being created by OuiDO Productions, will deeper emphasize the characters' personalities and teamwork.

#Sonic boom big red button series#

With split-screen, four-player functionality, the game - the third in Sega's deal to exclusively release 'Sonic' titles on Nintendo platforms - serves as a prequel to the cartoon, the first 'Sonic' series to be computer animated. For example, the TV series will forgo old-school cartoon cheesiness to instead blend action and comedy together, while the game will feature more open-world exploration than in Sonic's previous interactive escapades. We're always looking for new ways to expand the franchise, and we knew we wanted to grow the appeal of Sonic and reach many different touch points.'Ĭhurchill expects innovations on both the game and TV show formats to draw new fans, not only gamers nostalgic for the ring-hording hedgehog. 'Yes, Sega is primarily a video game company, but Sonic is a very viable character for us. 'We're looking at this more than just a video game,' said Marcella Churchill, senior marketing director of Sega of America. The collaborative take on 'Sonic' will extend to merchandising, too. Sonic and his three pals - tinkering fox Tails, brutish echidna Knuckles and hammer-wielding hedgehog Amy - are starring together in a new Nintendo 3DS and Wii U game, as well as a Cartoon Network series set for release later this year, called 'Sonic Boom.' The games and TV series will share the new style, voice actors, locales, storylines and more. The latest makeover of Sonic isn't simply about accessorizing the 22-year-old character with new gear. That's indeed the intrepid new look of the iconic video game character, who originally raced into gamers' hearts in 1991 as the star of the fast-paced side-scroller 'Sonic the Hedgehog' before becoming the face of game maker Sega. At first glance, one of the critters looks like Sonic the Hedgehog - if he donned a brown scarf and sport tape around his appendages.īut it's not a blur. LOS ANGELES (AP) - The conference room inside Big Red Button Entertainment's offices would look unremarkable if it weren't for the vibrant panoramas of a cartoony, tree-filled world plastered next to portraits of colorful creatures and robots on the walls.